Your lead system, running while you sleep.
Everything your SOP does today — dealer-locator discovery, ad-spend verification, the 60-second website check, founder enrichment — executed automatically, continuously, and logged to your own private database with a live dashboard. Same method. Same tools. Zero manual sessions.
What you'll open every morning
Instead of a spreadsheet, a live system. Below is a mockup of the lead board — every row fully verified against your ICP, enriched, and ready for outreach. (Sample rows are real leads and rules from your current sheet.)
Lead board
| Company | Vertical | Ad tier | Founder | Geo | Revenue | |
|---|---|---|---|---|---|---|
| PlayBetter · Spiro Ventures LLC | Golf sims | Heavy · 2,014 ads | Matt & Adam K. | ✓ verified | US | $18M |
| GungHo Golf | Golf sims | Heavy · 640 ads | Ron Hornbaker | ✓ verified | US | $6M |
| Northern Saunas | Saunas | Solid · 122 ads | Benny Rehwald | ✓ verified | CA | $9M |
| Superstore Spas | Hot tubs | Heavy · 890 ads | — | ✓ verified | UK | $75M · keep/cut? |
| Sauna Haven UK | Saunas | Solid · 87 ads | James O. | ✓ verified | UK | $5M |
| Just Water Heaters · auto-rejected: parts/supply | — | Rejected | — | — | US | — |
Note the flagged row: above-$30M businesses are colour-coded for your keep/cut decision, exactly as requested — never silently included, never silently dropped. Rejects keep their reason and category, searchable forever.
Your SOP, as a machine
Nothing about the method changes — it's your proven dealer-locator → ad-verification loop. Each step below runs on a schedule, writes to the database, and never re-checks a domain twice across verticals.
Brand & dealer-page discovery
For each vertical, the system identifies the top premium brands and finds their "Find a Dealer / Where to Buy" pages — the same searches you run by hand, executed programmatically.
Dealer-locator extraction
Every listed retailer is a confirmed reseller. Most brand locators run on common widgets with clean data feeds — we pull names, domains and physical addresses directly, deduplicated across brands.
Ad-spend verification — the mandatory gate
Every domain checked against the Google Ads Transparency Center. Your tier rules applied exactly (200+ heavy / 40–200 solid / 20–40 lower / <10 reject). Zero-ad domains are never auto-rejected — related advertiser entities are searched first (the "Spiro Ventures LLC" case), and entity names are captured because they often reveal the owner.
The 60-second website check
Site loads · reseller model confirmed · real catalogue · $1,000+ prices read from product data · genuine online checkout · correct vertical. Name red flags (supply, depot, wholesale…) and all hard disqualifiers applied automatically, every rejection logged with its reason.
Founder & contact enrichment
Runs through your existing Clay setup: search-contacts by domain filtered to Founder / Owner / CEO / President / MD, founder names cross-checked against a second source, every email verified via Emailable before it touches the list. Revenue check against your $3M–$30M band.
Direct-mail address, included
Dealer locators are address databases by nature — supplemented with business listings, every lead ships with a mailable address: "Attn: [Founder]" at the business. Ready for your direct-mail campaign at no extra data cost.
Supplementary passes
Google Shopping scans per vertical (anyone appearing there is paying for Shopping ads) and competitor cross-referencing feed fresh candidates back into the gate. The database keyword search is dropped — per your own findings.
You — minutes per week, not sessions
Three things stay human: approving new verticals the system suggests, a small review queue of genuinely borderline cases, and keep/cut calls on above-$30M flags. Everything else runs unattended.
At a glance
Method, service and cost basis per stage. One new paid vendor in the entire system — everything else is a tool you already use, or free.
| # | Stage | Method | Service / source | Cost basis | Human touch |
|---|---|---|---|---|---|
| 1 | Brand & dealer-page discovery | LLM + search API | Serper | Flat monthly | None |
| 2 | Dealer-locator extraction | Feed adapters + parsing | Brand websites | Free | None |
| 3 | Ad-spend verification | API + your tier rules | Ads Transparency Center | Free | Borderline → queue |
| 4 | Website check | Fetch + rules + LLM | Serper + LLM | Flat + per-check | Ambiguous → queue |
| 5 | Founder & contact enrichment | API — your existing setup | Clay | Per-record credits | None |
| 5b | Email verification | API | Emailable | Per-check (low) | None |
| 6 | Direct-mail address | Reuse locator + listings data | Stage 2 + listings | ~Free | None |
| 7 | Supplementary passes | Search API + re-entry | Serper | Flat monthly | None |
| 8 | Logging, dedup, learning log | Database + web app | In-house build | Included | Queue + $30M+ calls |
Kept, and introduced
- Google Ads Transparency Center — same source of truth, queried programmatically.
- Clay — your account, your credits, your enrichment recipes, now triggered automatically.
- Your vertical list, tier rules & disqualifiers — encoded exactly as written in the SOP.
- Google Sheets — mirrored during transition, one-click export forever.
- Serper — programmatic web search, Shopping scans and page fetching. The one new paid vendor; modest flat monthly cost.
- Emailable — reliable, cost-effective email verification API.
- The Lead Engine itself — your private database, dashboard and scheduler, built and maintained by Iron Mind AI.
Built to scale past the target
US, UK, Australia and Canada first. The vertical tracker shows verified totals live; if the core markets plateau before 1,000, expanding to Singapore, UAE and Saudi — then global — is a configuration change, not a rebuild. New verticals the system discovers along the way queue up for your one-click approval.